15-21 JUNE 2026
Velo x McLaren
0k+
Visits
0%
Satisfaction
+0
NPS
BOLD. FAST. UNFORGETTABLE.
Formula 1 Comes to Oxford Street
Velo and the McLaren Formula 1 Team turned Future Stores into a full-throttle fan destination, placing a real McLaren F1 car and Lando Norris’ championship-winning front wing in the heart of London. Racing simulators, a mobile game and the dedicated Velo Room gave visitors multiple ways in, while the “Come Race Me” challenge let fans race a real driver for British Grand Prix hospitality. More than a pop-up, it was a partnership brought to life — holding attention, deepening engagement, and converting passing footfall into genuine brand affinity.
