Live Oman

Oman Opens Its Doors on Oxford Street

For fourteen days, Future Stores became Oman’s front door in London. Live Oman put culture and real estate under one roof. Developer takeovers from Muscat Bay, Al Namaa, TMG and Al Ahly Sabbour sat alongside Omani film nights, a showcase of Oman’s art and an After Dark programme. 22,561 visitors came through, more than double the autumn daily benchmark, and stayed 50% longer than usual. It showed that a destination can sell itself on Oxford Street: 85% of visitors left more positive about Oman, and 64% said they were more likely to live, invest or buy there.