LØCI Steps Onto the High Street with Snap-Powered AR Try-Ons

Future Stores hosted the LØCI Takeover, marking the urban-lux vegan brand’s first venture into the high street. Known for its direct-to-consumer success, LØCI brought its sustainable fashion ethos to a physical retail space, blending digital innovation with immersive storytelling. Visitors engaged with the brand’s latest collections through Snapchat’s AR try-on technology, allowing them to virtually experience different styles in real time, creating a highly personalized and interactive shopping experience.