Mercedes CLA Launch

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SLEEK, IMMERSIVE, CULTURAL

Automotive Storytelling Reimagined

Launch the all-new Mercedes-Benz CLA with a fearless, tech-forward pop-up built for discovery. Wrapped in the brand’s sleek aesthetic, the space blurs the lines between showroom, content, and culture. Visitors dive into AI-powered features and the sweeping MBUX Superscreen, spending minutes exploring every detail. Seamless, shareable, and built to put the driver in control – an experience that redefines what a car launch can stand for.