Pepsi

BOLD. FESTIVE. HIGH-IMPACT

Pepsi Returns to Oxford Street

Pepsi returned to Future Stores with a simple, high-value Christmas activation built for peak footfall and fast conversion. The Xmas Wrapping Station turned a seasonal chore into a brand moment offering free professional gift wrapping alongside risk-free sampling of Pepsi MAX and the Gingerbread flavour. Designed for speed and scale, the activation converted dense pre-Christmas traffic into long queues, high satisfaction and a clear uplift in purchase intent, proving the power of repeatable, value-led formats in the most time-pressured retail moments of the year.