Sprayground

LOUD. PLAYFUL. UNMISSABLE.

Sprayground Lets Its Sharks Loose in London

Sprayground brought its shark-mouthed backpacks and unapologetic NYC energy to Oxford Street, turning Future Stores into a full-colour celebration of the brand’s universe. UK rapper Mist opened the takeover with a live performance for press, creators and VIPs, setting the tone for a run where the product itself was the spectacle — bold, collectible and made to be shown off. Demand did the rest: the residency was extended beyond its original dates to keep up. For a brand built on standing out, Future Stores delivered exactly what the high street rarely does — a stage.