Future Stores hosted Tesla’s launch of the new Model Y – a sleek evolution in sustainable mobility. The activation took over the space with signature Tesla flair, integrating the futuristic Optimus robot and the bold Cybertruck to amplify attention and drive record-breaking footfall. Visitors moved through a kinetic showcase of innovation, design, and performance. It wasn’t just a car launch; it was Tesla’s electric vision made tangible, igniting excitement on Europe’s busiest shopping street.